7A Testing the Hypothesis, Part 1

Fast health food restaurants far from UF campus, unable to offer students easy, quick, healthy beneficial food because they're 10-15 minute driving distance away from them.
Who: Fast health food restaurants far from UF campus
What: Unable to offer students easy, quick, healthy beneficial food
Why: Because they're 10-15 minute driving distance away from them

Most UF students are always on the go with school and being on campus all day. In order to manage a well timely schedule they need to know how to integrate lunch time. However, UF students want something close walking distance from campus and not a meal that would make the energy levels go down. They need to access quick, affordable, and convenient health restaurants.

  • Testing the who: Are there others who have this need? Or, does everyone in your current 'who' share the need? 
It's not a life or death need, but a preferred need. I believe the ones in my current 'who' share the need, but I also know there are others out there that have the need.


  • Testing the what: What are the boundaries of the need? For the example above, the questions you'd ask could include, "Are all drugs a challenge, or just some drugs?" "Are all patients a challenge, or just some patients?" "Is it just Medicare, or does it include Medicaid or private insurers?" Etc.
Boundaries of the need can be "what is affordable for health food in a college students eyes?" "how long is quick for the current who?

  • Testing the why: Not everyone will perceive their need the same way; here, I'd like you to test the boundaries of the 'why' -- for the people who have the need you have identified, what are the range of whys that they offer? Does the "why" you have identified hold for everyone? For the example above, maybe some hospitals will see their need rooted in logistics, maybe they'll blame government bureaucracy, maybe they'll blame the nurses and doctors. 
The 'why' I have identified does not hold for everyone. Everyone is different and have different agendas. For the people who have the needs I have identified, the ranges of why that they offer are eating something healthy and because they work out. Some people are just talk and really they don't stick to their word.




Interview #1
This interview was from a girl I previously interviewed. She is a UF business student running a fitness page.
She experiences the need all the time since she's been a work out fanatic since the moment I've met her. She's super into what fuels her body so she can get the best 'pump' for the gym. Now that she's created an Instagram fitness page, she's now motivated than ever, but also has to balance her school work. She finds it annoying how she needs to walk downstairs in the library to Starbucks to get lunch and it's not even nutritional. She proves my hypothesis. She doesn't mine the price because health is health.


Interview #2
This interview was with my boyfriend who just decided to get back into the gym.
My boyfriend used to have a personal trainer and used to be super into fitness. However, school and music got in the way and he had no time to work out. Which also gave him no time to eat healthy because he was always on the go. Now that he's back in the gym, he needs something healthy and quick since his world revolves around studying and working out. The library and school gym are both on campus, so if he's camping there all day, he needs healthy choices to maintain his body and brain. He's sick of eating Chipotle all the time. Chipotle is his favorite place to eat... which says a lot. He doesn't mind the price of food, as long as it gives him enough for the same price like Chipotle.



Interview #3
This interview was with a friend I previously interviewed, he is fit and health-conscious.
My friend doesn't really mind eating bad while on campus. He works out every day and is health-conscious, but not eating something healthy isn't a life or death situation for him. If there were healthy quick places to eat near campus, he would take up the offer. He kinda proves the point of my hypothesis not being a 'why' for everyone. My friend minds if it's more than $8.




Interview #4
This interview was with my roommate that's a fit UF student studying for the LSAT that I've interviewed before.
She is a huge fitness person and dedicated to doing her best on the LSAT. She wakes up really early just to cook her meals for the day when she could be using that extra time for sleep. She then goes to the gym and stays at the library all day. Believing that a health restaurant close to campus would be life changing for her because she could use her time more wisely. She doesn't mind the price of the food. She proves my hypothesis on the 'why.'



Interview #5
This interview was with my sister who graduated from UF.
My sister was never a crazy health fanatic and person that went to the gym. She's always been a vegan so she is conscious about what goes in her body. When she was at UF she didn't mind not having health restaurants around her on campus because other places didn't offer vegan foods. However, now all health restaurants offer vegan options, she says it would've helped her so much when she was at school and could eat better. If it was under $10 it would be fine with her.


The people I've interviewed all had common characteristics, but all different agendas. Some did care about having healthy, close to campus, affordable, quick restaurants. Meanwhile others didn't mind, but it would've been a nice option to have. Some cared about the price, while others did not. Again, my hypothesis wasn't 100% accurate but it did open some doors for people.




Comments

  1. Hi Jenny,
    I really enjoyed reading your blog post. Your topic is spot on and as a student right off campus, I understand the need. I also really appreciate how you describe it as “not a life or death need” but as a preferred need. My blog post and the opportunity that I am pursuing are about a preferred need as well. You do a great job of describing the interviews and how it challenged your hypothesis and how it will change your opportunity.

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  2. Hey Jenny, your post was enjoyable to read! The different interviews you provided were very interesting as everyone had a different case and a different opinion. Some really want healthier food options near campus and others don't care so much. Price is also a big factor because healthier foods tend to be more expensive. Some might not care about the price, but others who are on a budget may just stick with the usual fast food restaurants near campus.

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  3. Hello Jenny, you picked a very good problem that I can not relate to but I can see how that would be a huge problem for students who were on campus. You followed the outline that our professor gave us very well. Your interviews were all quite lengthy and had great information involving your problem. Unfortunately a fast healthy alternative would cost more money to buy from and stay in business but I think there would be enough healthy people that it would not be a problem. Overall I think you did a great job!

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