15A Figuring Out Buyer Behavior

After interviewing multiple people about this subject matter... I eventually came to figuring out buyer behavior. I interviewed 3 people that shared common opinions. Some different and equal, but overall the same mentality. I all asked them since there isnt a close to campus, affordable, quick, and healthy restaurant, what do they do as an alternative? Nearly, all of them mentioned the alternatives that I used previously as cons for not having my business. Interview A mentioned her alternative is to just go out of her way to Vale or Bolay to get food. She usually goes to Vale because of smoothies and acai bowls. She said that price doesn't really matter because it's going on her parents credit card, but also she is paying for the quality and benefits of the food. Which leads to yes, the quality of the product does matter. Interview B had the same thought and actions as Interview A. They also mentioned it feels good to eat these products after a workout or when they're getting sick. It also looks aethestically pleasing for pictures because it represents positivity. Interview C mentioned that price matters to her because shes on a budget. She ends up being lots of food at Publix and just cooks at home. Interview C makes her own smoothies and meals, then packs them up for her long days at school. However, she mentioned it takes a lot of time and would be nice to have something thats cheap and quick. Interview A or B college students are most likely to buy these in the stores or online if its through UberEats. Interview C is very on top of her budget and rarely eats out. The thing that matters most about my customers when they think back on the 'rightness' of the purchase is how good it made them feel during and after consumption. This also helps them determine the purchase was a good idea. It's their gut feeling, and these foods help improve gut health too. The sort of things that makes them think that the purchase was bad if it didn't have an effect on them or it tasted bad. Overall, Interview A and B have the same mindset when it comes to alternatives, unlike Interview C. Interview C would like to treat herself with the alternatives every week, but she needs to be smart with her money so she ends up doing it herself at home. I would describe this segment eye-opening because I got to see how customers minds work. Whether its financial issues or not, at the end of the day they had the same belief. Food that makes you feel good.