18A Create a Customer Avatar
In my opinion there are different types of customer avatars: 30-year-old or older women/moms that do yoga in the morning, college girls that think eating healthy once will clear them of their toxins from drinking the night before, fitness men/women in their 20's, vegan women/men, and young women/men wanting to be influencers for these type of foods.
30-year-old or older moms that do yoga in the morning:
Image Link
The kind of hobbies my customer has is to be fit in the mornings, get cold pressed juice after workouts, take their kids to sport practices, shop, and create art. They usually drive Mercedes Benz or BMW SUV's (colors are either grey, white, or black). TV shows they like to watch are healthy cooking, house tours, or reality TV. Yes, they all have children! Usually, the children are not adopted but there would be a couple here and there. Their favorite books are about inner peace and spiritual or romantic, and their favorite politicians can either be a wide variety for any party. How old are they? They're usually 30 years or older. The age that they feel is their early 20's.
Vegan women/men:
Image Link
Hobbies that my customer has is gardening, cooking, art, music, and reading. Depending on their economic state, the cars they drive can usually be from a Toyota to a BMW (usually grey or black). TV shows they watch can be from health/environmental documentaries to Game of Thrones (THE PACK SURVIVES). They usually don't have children. They are open to the idea of adopting children. What are their favorite books, and who are their favorite politicians? Their favorite books are usually connecting to your inner self or Harry Potter. Their favorite politicians are candidates from the Democratic party. They are usually in their 20's, and they feel like they're in their 20's.
Young women/men influencers for these type of foods:
Image Link
The kinds of hobbies my customer has is to shop, makeup, tan, and workout. They drive any kind of car, but it's usually the color white. TV shows they watch can be Gossip Girl, Friends, Greys Anatomy, etc. They usually don't have children. They normally don't have children or adopted in general. Their favorite books are classic books, and their favorite politicians ranges. Their age ranges from 20-30, but they always feel young.
What I have in common with all three customer avatars that I believe that healthy eating is the most beneficial lifestyle. Because it makes you feel good so you are more confident. I think this is a coincidence because I was raised in a wealthy suburb that is exposed to the importance of healthy eating. From schools supporting and educating, to families that can afford to eat healthy. My mother is very cautious of the foods she buys and puts on my families plates (especially cause my sister is vegan). A ton of my friends would want to buy $13 Acai bowls after school everyday with their parents credit cards. It's sad healthy food is always more expensive but it goes to show that people don't care what lengths they must go in order to feel cleansed and confident. Because healthy food makes you feel healthy.
30-year-old or older moms that do yoga in the morning:
Image Link
The kind of hobbies my customer has is to be fit in the mornings, get cold pressed juice after workouts, take their kids to sport practices, shop, and create art. They usually drive Mercedes Benz or BMW SUV's (colors are either grey, white, or black). TV shows they like to watch are healthy cooking, house tours, or reality TV. Yes, they all have children! Usually, the children are not adopted but there would be a couple here and there. Their favorite books are about inner peace and spiritual or romantic, and their favorite politicians can either be a wide variety for any party. How old are they? They're usually 30 years or older. The age that they feel is their early 20's.
Vegan women/men:
Image Link
Hobbies that my customer has is gardening, cooking, art, music, and reading. Depending on their economic state, the cars they drive can usually be from a Toyota to a BMW (usually grey or black). TV shows they watch can be from health/environmental documentaries to Game of Thrones (THE PACK SURVIVES). They usually don't have children. They are open to the idea of adopting children. What are their favorite books, and who are their favorite politicians? Their favorite books are usually connecting to your inner self or Harry Potter. Their favorite politicians are candidates from the Democratic party. They are usually in their 20's, and they feel like they're in their 20's.
Young women/men influencers for these type of foods:
Image Link
The kinds of hobbies my customer has is to shop, makeup, tan, and workout. They drive any kind of car, but it's usually the color white. TV shows they watch can be Gossip Girl, Friends, Greys Anatomy, etc. They usually don't have children. They normally don't have children or adopted in general. Their favorite books are classic books, and their favorite politicians ranges. Their age ranges from 20-30, but they always feel young.
What I have in common with all three customer avatars that I believe that healthy eating is the most beneficial lifestyle. Because it makes you feel good so you are more confident. I think this is a coincidence because I was raised in a wealthy suburb that is exposed to the importance of healthy eating. From schools supporting and educating, to families that can afford to eat healthy. My mother is very cautious of the foods she buys and puts on my families plates (especially cause my sister is vegan). A ton of my friends would want to buy $13 Acai bowls after school everyday with their parents credit cards. It's sad healthy food is always more expensive but it goes to show that people don't care what lengths they must go in order to feel cleansed and confident. Because healthy food makes you feel healthy.
Comments
Post a Comment